Cherry World: Subculture Inspired Premium Denim & Apparel, Launching Soon

Los Angeles has welcomed an exciting new force in fashion with the launch of Cherry World, a unisex premium denim and apparel brand with a brand new Spring Summer 2025 collection launching at Dover Street Market this Thursday 20th February.

Created by an all-star team - renowned photographer Glen Luchford, Frame Denim co-founder Josh LeVine, celebrated commercial artist Fergus Purcell, and influential stylist Fran Burns - Cherry World brings a fresh perspective to high-quality, subculture-inspired clothing.

Crafted in limited runs, Cherry World offers meticulously designed pieces, including ultra-soft washed cotton hoodies and tees, shirts, luxurious wool and cashmere knitwear, and premium denim. Manufactured exclusively in Los Angeles using the finest globally sourced materials, each item is a testament to quality and originality, featuring Fergus Purcell’s signature bold graphic motifs.

“What excites me most about Cherry World is how we’re channelling the subcultures and countercultures of our youth—punk, surf, skating, hardcore, and fashion—into high-end, well-crafted apparel” says Josh LeVine.

Fergus Purcell adds, “I’d love to see Cherry World worn by anyone—a granny, a gardener, anybody. The magic happens when my designs leave the rack and find a life on unexpected people in unexpected places. That’s when they truly come to life.”

For this Spring Summer 2025 drop, Cherry World draws inspiration from an eclectic mix of cult Americana, music legends, and underground fashion influences. References run the gamut from classic World Industries print ads and Red Hot Chili Peppers' Uplift Mofo Party Plan to punk pioneers Black Flag, Raised By Wolves, early Stussy, Chrome Hearts, The Doors, The Runaways, and Luchford’s iconic Lollapalooza festival imagery.

Standout styles in the collection include airbrushed sweatpants, an inside-out fleece hooded sweatshirt, the ‘Glenapalooza’ oxford, and a bold boxy Hawaiian shirt. New additions such as the Tribal laser and rinse resin anti-fit denim and the ultra-soft ‘World’ cashmere crew neck join timeless staples like the grass green wool varsity jacket, subverted Stars and Stripes tees, scorpion-logo windbreakers, branded caps, and monochrome socks.

Cherry World’s debut collection will launch exclusively at Dover Street Market London, the legendary multi-brand concept store, on Thursday, 20th February. Pieces will also be available online at .